About FRÉNCHY
It Began With a Theory…
In 2015, FRÉNCHY was founded in New York on the simple idea that exceptional fit, fabric, and style can empower us to change the way we dress and live.
Nearly three decades later, we continue to perfect our collection of timeless essentials, infusing them with the city's inherent energy, vibrancy, and sophistication. Every element of a Theory garment is meticulously considered and crafted step-by-step inside our design and innovation center in New York City's Meatpacking District.
Design Concept.
1 Features of objects.
We seek to design the object to reflect their features of each elements, like leather, metal. We also study that natural feature of each elements could be the part of whole design through the most natural way to deal with them.
2 Moderation.
We doubt decorations, or patterns without any meanings, and reconsider they are really needed or not. Decorations which is disturbed balance of object, would be removed. We create the beauty through the basic elements for creating objects such as shape, balance, colors, and color contrast.
3 Balance.
We point to express the features of elements of object, carry out original functions through their shape. Through cognitive psychology, Well-balanced design would stay in independent beauty regardless time, place, and trend.
Practice.
1 Use best materials.
We strive to select materials. Every season, we examine the quality of raw material, leathers. They undergo delicate dying process for expressing intended color. We constantly doubt that is the best way or not, from trivial step like selecting material of small decoration, to important step like selecting basic material. The goal of our bags, ‘SUSTAINABLE’ would be fulfilled cause we constantly work hard for making the best quality with the best materials.
2 Emphasize fine differences of shape.
With designer’s graphic ability even deal with 1mm, 1px, delicate design is came into being. Consumers is conveyed the visual beauty and the phycological stability.
3 Produced by masters.
We produce goods with precious worth for long time, not the industrial goods with short life. We also collaborate with the raw leather master who have been worked over 30years and leather bag master who is appreciated with worth among the world.
4 Designed by professional design group.
FRÉNCHY is perfected by professional design group STUDIO ROH which is Dongkyoon Roh at the creative director. They had made brand, designed and conducted marketing affected by ‘WESTERN‘, post modernism based on
<modern design principle> of BAUHAUS, <typography principle>
of Jan Tschihpold, and ‘EASTERN’philosophy. Graphic, product, furniture, fashion designers and fine artist are engaged in this work for distinguished experience from the novel approaches to customers.
We source our materials from the best mills in the world and test every fabric for its hand-feel, durability, and design. Our commitment to form, fit, and construction ensures exceptional quality across each individual handbags.
Today, we remain unwavering in our commitment to innovation through creativity, collaboration, and community. In everything we do, we’re conscious by design and dedicated to a sustainable future for all.
For those who seek to define their own path, our aim is to create clothes that inspire everyday confidence—for work and beyond—so you can make your mark.
We study object’s intrinsic features, and focus on the harmony of function and shape when they change into specific shapes with their features. We put emphasis on the various beauty of shape comes from attachment, sewing, drilling and making knots and intrinsic features of these.