FRÉNCHY embodies object’s function through aesthetic idea and studies individual and social role of fashion simultaneously.

    The range of study by FRÉNCHY is beyond informal level such as shape, function and decoration. We focus on original purpose of that was made, not on the overheated modern fashion trend that is focused too much on display, nakedness and competition. We want to redefine the way which is faithful to functional and aesthetic role from the beginning of fashion, methodology, out of design production ‘CLICHE’. All of these processes could be the part of design and shape, complete the philosophy of FRÉNCHY.